There are innumerable chocolates and only some of them become popular because of many reasons. All over the world chocolate is loved and enjoyed by all ages, even people with diabetes sometimes can’t resist a taste, that’s how good chocolate is.
You might know this, but chocolate is originally bitter so chocolate factories or brands make a taste out of it, they add many other things other than sugar to make it taste different.
As every person has their own preference, there are people who like their chocolate bitter, some like it sweet, and some like it to be nutty or caramelly. Basically, there are quite a lot of flavors of chocolate.
Chocolate brands are in a huge number, but only some of them are popular enough to be sold in almost every country. Twix is one of those brands, these chocolate bars are made by Mars Inc. It is a bar of shortbread chocolate, it has a biscuit with many coatings.
As with everything, Twix also has two sides to it, right and left. It may look the same but is completely different. Some people prefer the right one, some prefer the left, and people who don’t care prefer both of them or none of them. It might come as a revelation to you that the company introduced the Twix bars with a marketing strategy. In 2012 Mars started a campaign where they asked people to find which one is better than the other between Right Twix and Left Twix. This act made a huge increase in sales of Twix chocolate bars.
The difference between these two is that the caramel quantity is less in the Right Twix compared to the Left Twix. Right Twix is Coated in chocolate and drizzled in caramel and the cookie is sweet and crunchy, whereas the Left Twix, is also enrobed in chocolate, drizzled with more caramel than the Right Twix and the cookie is quite crispy.
Here is the table for the only differences between the Right and Left Twix.
| Different Aspects | Right Twix | Left Twix |
| Caramel Content | It contains less caramel than the Left Twix | It has more caramel than the Right Twix |
| Packet | ‘Right Twix’ is written in white color on a red label | ‘Left Twix’ is written in red color on a white label |
| Cookie | Its cookie is believed to be crunchy | Its cookie is believed to be crispy |
Keep reading to know more.
What are Left Twix and Right Twix?
Mars Inc. is a company that manufactures Twix chocolate bars, there are two types of them, Right and Left. The difference isn’t much as compared to the similarities. Although, there are a few people who find both of them to have different textures and flavors.
Left Twix
- Left Twix has an extra layer of caramel with a crispy cookie.
- It is made by Mars Inc from North America.
- The “Left Twix” on the packet is written in red color on a white label.
- It’s supposed to taste sweet because it’s made from finer ingredients.
Right Twix
- Right Twix has less caramel than the Left Twix, it has a crunchy cookie inside it which is coated with chocolate.
- It’s produced by Mars Inc from North America.
- The “Right Twix” on the packet is written in white color on a red label.
- It is supposed to taste enriched because it is made with superior ingredients.
Is there a real difference between them?
The difference that people mostly notice is the caramel content, it is believed that Right Twix has a lesser amount of caramel compared to the Left Twix.
Another difference is in the packets, the word Right Twix is written with white on a red background, whereas ‘Left Twix’ is written with red color on the white background.
It’s a mystery if you ask me. The differences between Right and Left Twix are only seen by some people. It is said by some people that, it could be a marketing tactic for the bar Twix.
Which Twix is better?
It wasn’t easy to know which one is better and which one people prefer, but Twix put up a story on its Instagram where people had to choose between these two, and to my shock, Left Twix won.
Right and Left Twix might not have many differences, but some people will always choose to eat only one of them. The rivalry between these two types of Twix is extreme, people are quite serious about their Twix bars.
Here is the video that will tell you which one is more preferred by people.
Although the story only told us which one people prefer, it didn’t tell us which one is better.
It has to be the Left Twix, I’m afraid, I guess it is the better one and it is more preferred by people. Well, there’s a reason why that is, Left Twix has more quantity of caramel which is just what we love.
When did Left and Right Twix become a thing?
So to answer the question, when did Left and Right Twix become a thing, it would be 2012 as it was the year Mars Inc held the campaign.
Twix is one of the most enjoyed chocolate bars by people of all ages because it has the right amount of sweetness and crispiness. Even if Mars hadn’t done the marketing campaign, Twix still would’ve become popular.
As Twix was launched in two kinds, which are known as Right and Left Twix, Mars Inc., which manufactured these bars came up with a marketing tactic. They held a campaign where they asked people to find out which one is better. Well, after the campaign, it is believed that the sales of Twix bars increased.
To Conclude
Fun fact, chocolate is bitter, the different flavors you taste in the chocolate bar that reaches you have been acquired by addition by the chocolate factories.
To make a chocolate different in taste, they add many other things other than sugar. There are many chocolate brands, although only some of them are popular enough to be sold globally. Twix is one those brands, Twix chocolate bars are manufactured by Mars Inc.
It is basically a bar of shortbread chocolate and it has a biscuit with a chocolate coating. It sounds like any other chocolate, but it isn’t, it has a different taste than regular chocolate.
As there are two types of Twix, Right and Left. The difference between these two isn’t much, the only difference in the bar is that the caramel quantity is less in the Right Twix compared to the Left Twix. Both of them are coated in chocolate and drizzled in caramel, but the cookie of the Right Twix is crunchy and the cookie of Left Twix is crispy. This difference might not seem big to you, but there are people who are quite serious about their Twix bars.
Another difference is that the “Right Twix” is written with white on a red label and the “Left Twix” is written with red on a white label.
As Twix was launched in two variations, Mars Inc which manufactured Twix bars held a campaign in 2012 that is said to be a marketing tactic. In the campaign, people were asked to find which one is better. Well, we didn’t get to find out which one is better, but the sales of Twix bars increased tenfold.
As people said, the campaign was a marketing tactic, well I guess, it was. Because Twix is now one of the most popular chocolates in the world.