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Differences Between ‘I Am Loving It’ and ‘I Love It

Differences Between ‘I Am Loving It’ and ‘I Love It

The words you use to express your choices whether you like something or not, matter as you are judged by your words.

 Usage of appropriate words at the right time can give a significant lift to your personality.

You often use words like ‘I am loving it’ or ‘I love it’ to express love for an act or object, and may believe that these two words are the same.

But you will be amazed to know that they are different.

The word ‘loving it’ uses progressive tense, used to express something you love for a particular time of speaking. On the other hand, ‘love it’ describes something you love continuously, regardless of the time period.

As English is such an extensive language, we aren’t familiar with all of its words. I am not going to teach or dictate your words and their meanings. But will tell you in-depth about these two words.

So, stick with me till the end as we will be covering the meaning, differences, and much more about these two (Love it, and loving it) words.

What is the meaning of ‘I’m Loving it’?

You might hear this word often in McDonald’s advertisements.

The word ‘I am loving it’ means that you enjoy or are in love with something during a particular time span while you are experiencing that specific thing.

The stative verb love is used in the continuous tense. Stative verbs are mostly used in the present form and are rarely used in continuous form.

 Its general pronunciation sounds great with nonliving things. A simple example of that is:

“Do you like the juice? I am loving it.”

This explains that the one who’s talking is having great experience drinking juice at that specific moment. But his good experience is not long enough and that last after a period of time.

Synonyms of ‘loving it‘ include:

  • Adoring
  • Affectionate
  • Devoted
  • Fond
Graphical image of a person who is loving the music.

Defining ‘I Love It’ and what you’re trying to mean

The word ‘I love it means to love or enjoy something in a state which is continuous.

We normally use it to express something we love or enjoy regardless of any time being. Unlike the word ‘loving it’, it is grammatically correct. It is also a stative verb but is in present form. It also sounds good when used for nonliving things. Its synonymous include:

  • fondness
  • liking
  • penchant
  • affection
  • propensity
  • proclivity
two people holding their phone together with hearts

Is ‘I am loving it’ grammatically correct?

Although the word ‘loving it’ does not sound odd but looking from the grammatical point of view, love is a stative verb used in the continuous tense.

Stative verbs are used to describe a state such as like, want, etc . Stative verbs are not usually used in present continuous form for example: liking, wanting.

The word ‘I am loving it is grammatically incorrect but the stative verb can be:

  • used to describe someone’s action
  • used to describe someone’s experience that would last after a time period.

As Macdonald did in its advertisements, their ads were pretty successful and most people did not even notice the grammar error. It gives an idea that stative verbs as well grammar is changing, Young people mostly use stative verbs in continuous form as it sounds more energetic.

You can have a look at this video for a better understanding.

‘Love’ and ‘Loving It’: How can we tell the difference?

Although ‘I love it’ and ‘I am loving it’ sound very similar to each other. But in actuality, they are different by tenses, grammar, the purpose of usage, and many factors. Some of the main factors I have covered in the table below;

Love itLoving it
Styles of describinggeneral describing energetic
Purposeexpressing continuous love for somethingexpressing love with a pleasant
experience you are going through
A brief comparison between the words ‘love it’ and ‘loving it’

You might never have heard about the differences between these two words. And the word ‘loving it’ can be a bit confusing for you and you may also be bewildered by its usage.

Well, no need to be worried about it as I will be covering its proper usage as well. So you could be confident the next time you express your choices.

When can we use loving it?

The last word of ‘loving it’ clearly describes that it can only be used for nonliving things. If we try to use it for living things it sounds really weird and bad.

The word ‘loving it’ can also be used to describe a pleasant experience that is for a specific time span and is not eternal.

For example─ if you want to describe how delicious the food is, using the word ‘loving it’ can imply that you’re having a great experience eating the dish at that moment or a specific time.

But that is only used to describe for a specific time frame only.

The same goes with other non-living things whether it be anything either a concert, show drink, etc.

When to use ‘I Love It’

The word ‘I love it’ uses present tense and it must be used for something you love in the present state.

Can be used to express your love for anything within the state of continuity.

Your love for that thing must not be for some time a particular time period but it must be eternal. Its appropriate usage is with non-living things except for animals who have no name or its gender is unknown.

For example, your friend gives you a gift and asks you “How is the gift? Do you like it?” Your reply is: I love it.

Are the words ‘Love it’ and ‘Like it’ the same?

the word love in neon lights

‘Like it’ and ‘love it’ are two different words with a slight difference in their meanings.

Liking something means that you have a feeling of satisfaction or happiness for that thing. Whereas, loving something means that you have a deep, strong feeling of affection for that particular thing. When you are in love with anything, you have an in-depth, feeling for a particular thing and it is very special to you.

In the state when you like something, the presence of that thing makes you feel good. Whereas, when you are in love with something, you are automatically desirous of the presence of that thing.


It may be any feelings or choices you express, it must be done with the right words. Words have the power to build or shatter relationships, commitments, and even your image. Usage of the right words at the right time plays a crucial role as others come to know through your words, what you are trying to convey.

You might not like a person who uses wrong words to express their choices.

So, it’s important to speak and write the right words that are clear, easy to understand, and message conveying.

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Click here for the web story version about these differences.

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