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What Is The Difference Between Burberry And Burberrys Of London?

by Logan
Burberry Fashion House

Burberry is one of the oldest high-end English fashion brands headquartered in London, England. Burberry is famous for designing ready-made clothes, most popularly trench coats. However, it also makes leather products, fashion accessories, sunglasses, cosmetics, and perfumes.

You may have some confusion regarding its name because some people call it Burberry while others identify it as Burberrys of London. Let’s clear all your doubts and apprehensions.

The brand’s original name was Burberry which transformed into Burberrys of London with time. However, now it has changed back to its former name i.e. Burberry.


In 1956, Thomas Burberry established the Burberry label that manufactured outdoor casual and business attire. He was the founder of this international brand chain.

Firstly, the business began in a home and then expanded into a high-end fashion market. The first trade market was opened in Haymarket, London, in 1891.

Burberry was a privately held corporation until the mid of 20th century after which it was reintegrated into a new company. However, it completed its restructuring from GUS plc in 2005, which was a former shareholder of Burberry.

The brand Burberry was rated 73rd in the report of Interbrand’s Best Global Brands in 2015. It has around 59 outlets worldwide. Moreover, the firm is also listed on London Stock Exchange. Gerry Murphy is the chairperson, Jonathan Akeroydis the CEO, and Riccardo Tisci is the CCO of this company.

Burberry announced to put efforts into sustainable growth and to become a Climate positive company by 2040. The fashion house also stated that it would commit to a new goal of reducing chain emissions by 46 percent by 2030, up from a previous vow of 30 percent.

Thomas Burberry is intended to make items for women and men aged 16 to 30 and is priced 30 to 40% less than Burberry’s core London range. It was created by a newly formed creative team led by Christopher Bailey, the brand’s design director.

Burberry is renowned for its signature-style trench coats
Burberry is renowned for its signature-style trench coats

Burberry Vs Burberrys of London: The Difference

Since Burberry, the fashion house is best known for producing wonderful trench coats, and a collection of men’s and women’s bags, shoes, and beauty products. Therefore, if you are deciding to purchase something from Burberry, this article will resolve your confusion about two different labels “Burberry” and “Burberrys” marked on certain items. Afterward, you can buy any genuine item rather than fake ones with full confidence.

The main and only difference is that Burberrys of London is a former name of this fashion brand, which has renewed to Burberry only. Therefore, Burberrys is not in use anymore. The brand’s name was only changed for marketing reasons.

So, if you stumble upon a trench coat or bag etc. with the label “Burberrys of London”, you have found an antique gem. Although it would be beneficial to examine the authenticity of the item to ensure it is not a fake one.

Fake Burberry coats and bags may have miswritten the brand name or pretended to be vintage trench coats.

The Burberrys of London changed to Burberry in 1999, by the owner and design director of the brand, as a way of revitalizing this iconic label. Fabien Baron, an art director, then designed the new logo.

Is Burberrys Real Or Fake? 8 Points To Keep In Mind

  1. Examine the stitching of each Burberrys item. It should be neat and even as the company is renowned for its meticulous craftsmanship.
  2. Inside each bag or any other item, observe the label or metal plaque.
  3. Keep an eye on the logo. It should be centered on the label or metal plaque.
  4. Note the font letter of the logo. It should be readable with clean, sharp lettering.
  5. The Folded Bag Tag should be checked.
  6. Look at their trademark Knight Image and Haymarket Checkered Pattern.
  7. Keep an eye out for mismatched plaids and bag plaid patterns.
  8. Also, keep the hardware in mind.

On the other hand, mismatched metal hues and bad engraving are two small elements that a buyer usually ignores. Try not to overlook them.

Apart from this, Burberry is a well-known brand that prides itself on superior craftsmanship; therefore if you find fabric glue, uneven stitches, or a broken zipper, the item is most likely to be fake.

How to distinguish between a fake and a real Burberry product?

Why Are Certain Burberry Products Labeled As Burberrys?

The founder of Burberrys is Thomas Burberry. He started this luxury fashion house in 1856. Initially, the business was based on selling outdoor clothing.

Burberry founded his first London store in 1891 whereas the company changed its name to Burberry almost at the end of 1990.

The renowned Burberry Nova Check was first developed as an inner liner for rainwear in 1920. The logo was utilized as a pattern for a variety of accessories, such as scarves and umbrellas, as well as clothes. Therefore, various signature designs of the brand were given the name “Burberrys”.

Slogan and Logo of Burberry

The visual identity of Burberry depicts a shield-wielding horseman. The shield represents protection, the equestrian represents glory, dignity, and purity. The black color of the emblem signifies the grandeur, longevity, and strength of its products.

After being commissioned to design a new uniform for British army officers in 1901, Burberry created the Burberry Equestrian Knight Logo.

This fashion house was finally recognized for its ingenuity and style. The slogan “Prorsum” meaning “forwards” appears increasingly more apt as the Burberry brand marches with audacity.

Rebranding of Burberrys of London to Burberry

Due to unforeseeable market shifts, Burberry was experiencing a long-term cyclic downturn. Another reason was that the brand had become synonymous with British hooligans and chavs. And thirdly, to reinvigorate the brand, Burberrys of London was renamed “Burberry”.

The British utilize different labels to distinguish several collections like a runaway collection (Prorsum) from its workwear (London) and more informal weekend-wear (Brit).

Some extremely popular items like trench coats are made in the UK but most of the items are manufactured outside the UK.

The brand also manufactures fragrances
The brand also manufactures fragrances

Burberrys of London Vs Blue Label

Well, the clothing line of Burberry Blue Label is more suitable for Japanese markets. They fit better and are available in small sizes to appeal more directly to the Japanese consumer. Furthermore, no license for selling and listing is given to Burberry Blue Label outside Japan.

Check for the serial number on the merchandise. Every Burberry Blue Label bag or piece of clothing contains a unique serial number stamped on a white label inside. This number can be used to tell if a product is genuine or not.

Competitors of Burberry

The main and top competitors of Burberry are Hermes, LVMH, Kering, Prada, Christian Dior, Armani, and Michael Kors.

High tourism and low pricing have strengthened British luxury brands in the country. Therefore, Burberry is one of the cheapest brands in the United Kingdom.

Burberry: Revelation of Important Aspects

  • The new chief creative officer Riccardo Tisci brings to market a new logo and “TB” monogram print. It was the first time in 20 years that the fashion house had changed its appearance.
  • SWL on the pale blue cotton zippered shirt stands for the South-Western London district near Buckingham Palace.
  • The unique selling proposition of Burberry is to combine British culture and contemporary design. It offers a wide range of appeal categories, including accessories and beauty.

Top Burberry items

This fashion brand is known for incredible top clothing, leather goods, and stylish accessories. It is hard to choose the top items.

Iconic Trench Coats

The iconic trench coats are the very first on the list.

In this mid-length version, the Kensington Trench is a gorgeous timeless piece that will never go out of style. For a new take on this ancient trench, archival details like belted cuffs and epaulets have been combined with modern proportions.

The coat is, of course, fashioned of the trademark cotton gabardine, with calf leather buckles and a 100 percent cotton vintage check lining.

The second one is the Sandridge trench, which is a more daring style than the Kensington Trench, having bigger pockets, a storm collar, and the signature Burberry check that not only covers the lining but also accentuates the front on the lapels.

The gorgeous scarf is yet another classic piece that instantly gives you an effortlessly elegant look. The scarf is made entirely of cashmere and features an old yellow Burberry check pattern.

The vintage Burberry scarf is only available through resale shops like Fashionphile, as it is no longer available on the Burberry website.

Burberry muffler is available on their official website or through Saks Fifth Avenue in the United States for a more contemporary look. This long traditional scarf will go with all of your warm coats this winter.

Their classic cashmere scarfs give you an elegant look.
Their classic cashmere scarfs give you an elegant look.

Classic Office Bags

Burberry bags are difficult to choose from, so here is a handful we believe you’ll like.

The Vintage Burberry Derby Calfskin Tote was designed by Christopher Bailey. This basic beige-grained calfskin leather can go well with a wide range of outfits.

The Mini Frances Tote is a recent addition to Riccardo Tisci’s collection. The Italian grained leather, which comes in a variety of hues, has a simple design with only a contrasting topstitch and a dazzling gold Thomas Burberry monogram as ornamentation.

Stylish Casual Bags

If you prefer a crossbody bag, the Haymarket Checkered Crossbody is a great choice. The bag has a soft dark brown leather that also serves as an adjustable crossbody strap.

If you want something more modern, the little checkered Lola Purse is perfect. The polished gold chain shoulder strap and sparkling “TB” Burberry monogram contrast; with the delicate texture of the knitted check.


Burberrys of London is a luxury fashion house. The founder of this fashion brand is Thomas Burberry. He began experimenting with the creation of materials and apparel for outdoor activities such as hunting and fishing. He also invented a classic gabardine fabric that gives the look and the feel of a raincoat.

To conclude, however, we can say that the only distinction is that Burberrys of London is a past name for a luxury fashion firm that has since been renamed Burberry. As a result, Burberrys is no longer in use. Moreover, the brand’s name has been changed for marketing purposes only.

If you are deciding to buy a Burberry item, they are all amazing, having good leather, and classic hues. However, some items can be labeled Burberrys instead of Burberry. No worries, maybe you have found a classic piece. But watch and check its authenticity.

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